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Content Marketing Specialist

1 week ago


Gurgaon, Haryana, India VIDUR (formerly KonProz GPT) Full time
About the Role

We are seeking a highly motivated and creative Content Marketing Associate to join our dynamic marketing team. As a key member of our team, you will play a crucial role in developing and implementing content marketing strategies that drive engagement, generate leads, and strengthen our brand presence within the legal tech industry.

Key Responsibilities:
  • Content Creation: Produce high-quality written and visual content across various formats, including blog posts, white papers, ebooks, case studies, social media posts, website copy, email newsletters, and video scripts.
  • Content Strategy: Assist in developing and implementing content marketing strategies aligned with our overall marketing goals, leveraging thorough research on legal tech topics, industry trends, and competitor activities.
  • Research: Conduct comprehensive research to inform content creation and stay up-to-date on industry developments.
  • SEO Optimization: Optimize content for search engines to improve organic visibility and website traffic.
  • Content Promotion: Collaborate with the marketing team to distribute content across relevant channels and maximize reach.
  • Performance Analysis: Track and analyze content performance metrics to measure effectiveness and identify areas for improvement.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 0-2 years of experience in content marketing or a similar role (internships included).
  • Excellent writing, editing, and proofreading skills.
  • Strong research and analytical skills.
  • Experience creating content for different platforms and audiences.
  • Familiarity with SEO principles and best practices.
  • Ability to work independently and as part of a team.
  • Creativity and a passion for storytelling.