Digital Marketing Specialist

2 weeks ago

Noida, Uttar Pradesh, India beBeeMarketing Full time US$ 90,000 - US$ 1,20,000

As a Digital Marketing Specialist, you will be responsible for managing the day-to-day performance of campaigns and contributing to profitable relationships with brand advertisers, agencies, and other companies that use our media buying platform. You will develop expertise in planning, launching, optimizing, troubleshooting, and analyzing search advertising campaigns in the platform.

Cool tasks you'll get to do:

  • Ensure operational excellence across all DSP accounts
  • Lead stakeholder-facing and internal troubleshooting efforts
  • Execute daily production tasks across your accounts
  • Analyze performance metrics and proactively assist with campaign performance improvements
  • Identify trends in data to drive optimization strategies
  • Work with senior team members on strategic growth strategies and implementation processes

What you need to get started:

A solid understanding of the digital advertising market and preferably some knowledge of the programmatic space. You'll have a consistent track record of successfully managing stakeholder relationships, along with exceptional organizational, presentation, and interpersonal skills.

Required Skills-

Display Expertise:

  • 8-10 years of DSP experience in a brand or agency's digital marketing team
  • Strong understanding of the display advertising ecosystem, ad networks, rich media vendors, RTB/programmatic media buying
  • Hands-on expertise in managing high-value campaigns across Google & Bing advertising platforms
  • Excellent MS Office skills to create reports, dashboards, and presentations
  • Strong hold on marketing fundamentals to help stakeholders drive maximum results from their digital ad spends

Financial Management:

  • Monitor spend vs. monthly budget/performance goals
  • Follow daily performance checks for all your accounts
  • Ability to flag and control under/over achievement of account goals in a timely fashion
  • Commercial/business awareness
  • Renewal & retention management skills
  • Strong analytical skills: Knowledge of PowerBI, statistical analysis etc. will be preferred

Stakeholder Management:

  • Good prioritization of workload, ensuring that all commitments are met
  • Ability to form an understanding of account's business goals and marketing strategy

Other key aspects:

  • Ability to learn quickly, be a team player, and manage change effectively
  • Experience presenting in front of groups
  • Bachelor's degree or equivalent work experience

Special consideration given for:

  • Previous experience working with Adobe Advertising or similar tools
  • Certification on Adobe Analytics or Adobe Audience Manager or RT CDP
  • Knowledge of pixel tracking, cookie management, JavaScripts for reporting automations
  • Database and BI-related experience
  • Deep vertical industry experience (e.g., Retail, media, financial services, high tech, etc)
  • A degree in a business/marketing-related and/or analytical discipline such as marketing, commerce, business, economics, engineering, etc

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