Digital Marketing Strategist
3 weeks ago
About Moonpreneur Inc.
We are a Silicon Valley-based ed-tech company dedicated to empowering young innovators with knowledge and skills through our patent-pending, multiple-stage program. Our mission is to upskill students between 7-14 years and young adults (15-23 yrs) with tech and entrepreneurial skills, focusing on STEAM and future-oriented streams.
At Moonpreneur, we believe that the best work is born from diligence, creativity, and fun. We are a family of professionals working collectively to create phenomenal learning solutions that resonate with the creativity and intellectualism in kids.
Job Overview:
We are seeking an experienced Email Marketing Specialist to join our team. The ideal candidate will have a strong background in email marketing, with at least 10 years of experience in designing and executing engaging campaigns, managing email lists, and analyzing metrics.
Responsibilities:
- Campaign Development: Design and execute engaging email campaigns, newsletters, and lifecycle programs using HTML or email tools such as Mailchimp, HubSpot, or Klaviyo.
- Audience Segmentation: Manage and segment email lists for personalized, targeted outreach.
- Performance Analysis: Track and analyze metrics (open rates, CTRs, conversions) to optimize performance and ensure compliance with email marketing best practices (GDPR, CAN-SPAM).
- Collaboration: Coordinate with cross-functional teams to align campaigns with marketing goals.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- More than 8 years of experience in email marketing with strong platform and analytics proficiency.
- Skills in HTML/CSS for email design.
- Analytical, creative, and detail-oriented with excellent copywriting abilities.
Estimated Salary: $85,000 - $110,000 per year
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