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Product Development Specialist

1 month ago

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At Purplle, we're constantly innovating and pushing the boundaries of what's possible in the beauty industry. As a Product Development Specialist, you'll play a critical role in driving our new product development (NPD) efforts, working closely with cross-functional teams to bring innovative products to market.

About the Role

We're seeking an experienced Product Development Specialist to join our team, focusing on NPD for our beauty brand. In this role, you'll be responsible for analyzing category data to identify gaps and opportunities for new launches, gathering insights on new product categories, ingredients, formats, and textures through primary and secondary research, and creating product briefs that drive innovation.

You'll have the opportunity to work on brand marketing campaigns, visual language, and storytelling around new launches, ensuring a smooth network from ideation to launch. You'll also evaluate product samples, manage sample testing, and finalize product claims, unique marketing pointers, and features for final launch.

In addition to your technical expertise, you'll need excellent communication and collaboration skills to work effectively with our packaging team, coordinate timelines, and ensure successful product launches.

Key Responsibilities
  • Analyze category data to identify gaps and opportunities for new launches
  • Gather insights on new product categories, ingredients, formats, and textures through primary and secondary research
  • Create product briefs that drive innovation
  • Work on brand marketing campaigns, visual language, and storytelling around new launches
  • Evaluate product samples and manage sample testing
  • Finalize product claims, unique marketing pointers, and features for final launch
Requirements
  • 3+ years of experience in NPD, ideally in a beauty brand or organization
  • Excellent team collaboration and communication skills
  • Organized and structured approach to work
  • Inclination to understand brand philosophy and come up with product ideas to fill category gaps
  • Self-starter with creative thinking skills
About Us

Purplle is a leading online beauty and personal care marketplace in India. We're committed to providing our customers with high-quality products and exceptional shopping experiences.

We offer a competitive salary package, including a base salary of ₹800,000 per annum, depending on qualifications and experience. Benefits include health insurance, flexible work arrangements, and professional development opportunities.