Healthcare Engagement Specialist

5 days ago


Mumbai, Maharashtra, India Zeno health Full time
Job Title :

Zeno Health seeks a skilled Healthcare Engagement Specialist to build cross-channel engagement products and journeys that drive customer loyalty and retention.

We are looking for a candidate with 3 years of experience in ecommerce engagement and retention, including at least 1 year in a product management role. The ideal candidate will have strong hands-on work experience with engagement tools like Clevertap and WhatsApp for Business.

The salary for this position is estimated to be around $120,000 - $180,000 per annum, depending on location and experience.

About the Role :

  • Drive the cross-functional GTM and program management of cross-channel engagement products and journeys to ensure customer and business success.
  • Tell quant and qual stories regarding the engagement charter to the rest of the team for feedback, iteration, and improvement.

Key Responsibilities :

  • Develop and execute cross-channel engagement strategies to enhance customer experience.
  • Analyze data to identify trends and areas for improvement.
  • Collaborate with cross-functional teams to design and implement effective engagement products and journeys.

Required Skills :

  • Strong discernment regarding the effectiveness and persuadability of engagement copy and content.
  • Experience building and managing loyalty and gamification programs.
  • Apart from English, Proficiency in Hindi / Bengali / Marathi.

Nice-to-Have Skills :

  • Experience with healthcare brands.
  • Problem identification and approach to take a stab at solving them.

Evaluation Criteria :

  • Skills in operating the tools of the trade like Clevertap and WhatsApp for Business.
  • PM skills regarding Consumer empathy, problem definition, feature specification, and requirements articulation.
  • Quant skills including metrics analysis and story-telling from A/B test results.


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