Senior Data Analyst
7 days ago
Godrej Capital is a leading retail financial services company in India, offering home loans, loan against property, business loans, and more. With a strong focus on customer-centric product innovation, we aim to build a long-term sustainable business.
Job SummaryWe are seeking a talented Senior Data Analyst to join our marketing and sales team. This role will involve driving AUM growth through X-Sell and customer retention by leveraging data and analytics. The ideal candidate will have 4-6 years of experience in campaign analytics and a strong background in engineering, economics, stats, or maths.
Key Responsibilities- Develop and apply analytical algorithms and methods to drive sales, share of wallet, customer retention, and business analytics.
- Translate data into consumer behavioral insights to drive targeted marketing campaigns and X-Sell strategies.
- Collaborate with business and call center teams to drive X-Sell targets.
- Develop machine learning models for propensity and lead optimization.
- Create frameworks for assessment in critical areas such as business performance, productivity, and campaign efficiency.
- 4-6 years of relevant experience in campaign analytics.
- Graduate or postgraduate degree in engineering, economics, stats, or maths.
- Experience in writing complex SQL queries and proficiency in Python/R.
- Data modeling knowledge, experience, and good understanding of machine learning concepts.
- Prior experience in campaign analytics.
- Strong business acumen with out-of-the-box thinking.
- Strong strategic and tactical communication skills.
₹25 lakhs - ₹35 lakhs per annum (dependent on location and experience).
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