Digital Marketing Strategist

1 week ago

Bengaluru, Karnataka, India Styleverse lifestyle pvt Ltd Full time
Job Title:

Digital Marketing Strategist - Bengaluru

About Us:

We are Styleverse lifestyle pvt Ltd, a fast-fashion brand catering to Gen Z and millennial audiences in India. Backed by Aditya Birla, we are a digitally driven D2C House of Brands with a growing offline presence.

Role Overview:

We are seeking a skilled Digital Marketing Strategist to plan, execute, and optimize our performance marketing strategies across Google and Meta platforms. The ideal candidate will have a keen analytical mindset, strong reporting skills, and a knack for identifying creatives that resonate with target audiences.

Key Responsibilities:
  • 1. Performance Marketing Strategy:
    • Plan and execute the complete performance marketing strategy for Google and Meta platforms.
    • Create comprehensive media plans with precise budget allocations to achieve revenue targets and maintain business RoAS goals.
  • 2. Ad Campaign Management:
    • Set up, monitor, and optimize ad campaigns across Google Ads and Meta Ads Manager.
    • Analyze campaign performance and make data-driven decisions for continuous improvement.
  • 3. Budget Management:
    • Allocate and manage ad spend effectively to maximize ROI.
  • 4. Creative Insights:
    • Collaborate with the creative team to identify and recommend ad creatives that align with funnel metrics and resonate with the target audience.
    • Stay updated on creative trends and consumer behavior for impactful ad content.
  • 5. Analytics and Reporting:
    • Leverage data analytics tools to track, measure, and report campaign performance.
    • Develop actionable insights to improve campaign outcomes.
    • Provide detailed reports on KPIs, including RoAS, CPS, CTR, CAC, and conversion rates.
  • 6. Google Analytics Expertise:
    • Use Google Analytics to gain insights into customer behavior and campaign performance.
    • Identify trends and opportunities for optimization based on data.
Requirements:
  • Experience: 2-3 years of hands-on experience in performance marketing, with a proven track record of achieving revenue and RoAS targets.
  • Platforms: Strong expertise in running ad campaigns on Google Ads and Meta platforms.
  • Data Skills: Excellent analytical and reporting skills, with the ability to interpret data and provide actionable recommendations.
  • Creative Mindset: A knack for understanding what creatives work best for different ad funnels and audience segments.
  • Google Analytics: Solid understanding of GA for tracking and analyzing customer journeys.
  • Soft Skills: High ownership, a goal-oriented mindset, and eagerness to thrive in a fast-paced, dynamic environment.
Estimated Salary:

₹12,00,000 - ₹18,00,000 per annum

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