
Chief Product Strategist
1 day ago
About Us
We're on an ambitious growth path - expanding across e-commerce, retail, and omnichannel touchpoints.
Role OverviewWe're seeking a dynamic leader to head our product & buying strategy. This role will be pivotal in creating collections that resonate with our community while balancing creativity, commercial viability, and speed to market.
Main Responsibilities:- Lead the product & design team to develop seasonal collections aligned with our brand identity and consumer needs.
- Translate global trends, consumer insights, and brand strategy into product lines.
- Ensure innovation in fabrics, silhouettes, and functionality for athleisure and lifestyle segments.
- Oversee sampling, prototyping, and quality benchmarking.
- Define assortment strategies across categories, price points, and channels.
- Negotiate costs, MOQs, and timelines to optimize margins and speed.
- Maintain balanced inventory: fast movers, core basics, and newness.
- Collaborate closely with Marketing, Operations, and Finance to ensure design and buying plans meet growth and profitability targets.
- Drive calendar discipline—ensuring timely launches and refreshes.
- Analyze sales & performance data to refine designs and buying decisions.
- ~10 years of experience in D2C fashion design, buying, or merchandising—athleisure/activewear experience in men's and women's wear.
- Strong eye for fashion trends, consumer behavior, and product innovation.
- Proven ability to balance design aesthetics with commercial outcomes.
- Excellent vendor management and negotiation skills.
- Leadership experience in managing teams and cross-functional collaboration.
- Degree in Fashion Design/Merchandising/Business or related field.
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