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Regional Sales Director
2 weeks ago
About Kapiva: A Modern Ayurvedic Nutrition Brand
Kapiva is a pioneering modern ayurvedic nutrition brand that brings selectively sourced, natural foods to Indian consumers. Our mission is to bring the wisdom of India's ancient food traditions to modern-day consumers.
We have a diverse portfolio of products across various therapy areas including skin & hair, digestion, weight management, immunity, chronic issues, & more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), and we're growing our presence offline in a big way (Reliance, Nature's Basket, Noble Plus etc.).
Our team at Kapiva is headed by the Co-Founders:
Ameve Sharma: worked @McKinsey, @Baidyanath studied @INSEAD & NYU
Shantanu S: Ex-PG & CMO Uniqlo India; IIM C Alum
Anuj Sharma: Ex-Hotstar, Ex-Myntra; ISB
We're creating a new brand with a unique story & are looking for a team to help us grow our business. You'd be joining a young, hungry team with a culture of honesty, humility, & hard work.
Job Description:
We are seeking a dynamic and results-oriented Zonal Sales Manager (ZSM) to lead and manage sales operations across the East zone, based in Kolkata. The ZSM will oversee key territories in West Bengal, Bihar, Jharkhand, Orissa, and the North East.
- Sales Strategy & Planning:
- Develop and execute zonal sales strategies in alignment with Kapiva's goals, focusing on growth and market share expansion in the East zone.
- Set clear and measurable sales targets for each territory within the zone and regularly monitor progress against these targets.
- Analyze market trends, customer needs, and sales data to identify opportunities and challenges across West Bengal, Bihar, Jharkhand, Orissa, and the North East.
- Lead regular sales performance reviews with Area Sales Managers (ASMs) to ensure strategic alignment and optimal execution across the region.
- Team Leadership & Development:
- Lead, mentor, and motivate a team of Area Sales Managers and Sales Officers/Executives across the assigned region.
- Provide coaching and guidance to the sales team to enhance skills, product knowledge, and performance.
- Recruit, train, and onboard new Sales Officers/Managers as per the budget and sales plan, ensuring talent alignment with Kapiva's growth objectives.
- Distribution Network Management:
- Build and maintain strong relationships with key distributors, retailers, and channel partners in the East zone.
- Ensure effective and efficient distribution network management, including monitoring stock levels, delivery timelines, and product availability.
- Implement promotional activities, sales incentives, and campaigns at the retail level to drive demand and ensure market penetration.
Requirements:
To succeed in this role, you should have:
- A proven track record in sales leadership roles, ideally within the FMCG, Pharma, or Nutraceutical industry.
- A strong understanding of the East zone, including regional nuances, sales channels, and distribution networks across West Bengal, Bihar, Jharkhand, Orissa, and the North East.
- Excellent communication, interpersonal, and negotiation skills, with the ability to manage multiple stakeholders.
- An analytical mindset with the ability to derive actionable insights from sales data and market trends.
- Strong leadership qualities, capable of building and motivating a high-performing sales team.
- Proficiency in MS Office applications, CRM tools, and sales reporting systems.
