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Digital Marketing Director
1 week ago
We are seeking a highly skilled Digital Marketing Director to join our team at Mtalkz.com. This individual will be responsible for developing and executing result-driven B2B marketing campaigns to generate high-quality leads.
The ideal candidate will have proven experience in B2B marketing within a SaaS, technology, telecom, or enterprise solutions company. They will also possess strong expertise in demand generation, lead nurturing, and performance-driven digital marketing.
This role requires hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce. The candidate must also have a strategic mindset to implement Account-Based Marketing (ABM) strategies targeting BFSI, fintech, and large enterprises.
Key Responsibilities:
* Develop and execute data-driven B2B marketing campaigns to generate high-quality leads.
* Optimize lead funnels through a mix of digital marketing, content strategies, webinars, and industry events.
* Manage paid campaigns (Google Ads, LinkedIn, and other B2B platforms) to enhance engagement and conversions.
* Align closely with the sales team to streamline the lead qualification process and improve conversion rates.
* Leverage marketing automation tools to enhance lead tracking, scoring, and nurturing.
* Create compelling content assets such as case studies, whitepapers, and industry reports to drive inbound interest.
Other Requirements:
* Strong analytical and problem-solving skills with the ability to adapt to a fast-paced environment.
* Willingness to travel for industry events, networking, and client meetings.
