Digital Transformation Specialist

2 days ago

Raipur, Chhattisgarh, India beBeeDigitalLeader Full time US$ 1,20,000 - US$ 1,50,000

Drive Digital Growth

We are seeking a seasoned digital strategist to spearhead our digital presence and demand generation initiatives.

As a core member of the marketing team, you will define and execute data-driven strategies that enhance brand visibility, generate qualified leads, and accelerate revenue growth.

The ideal candidate has a proven track record in managing integrated digital campaigns across multiple channels, is fluent in emerging MarTech tools, and thrives in a fast-paced, high-growth environment.

You will act as both a strategist and hands-on operator, collaborating closely with marketing, sales, and cross-functional stakeholders to deliver measurable business outcomes.

Key Responsibilities

  1. Develop and own the company's digital marketing strategy across paid, owned, and earned channels.
  2. Partner with leadership to align digital initiatives with business objectives and revenue goals.
  3. Govern digital marketing best practices, ensuring consistency, compliance, and effectiveness.
  4. Lead execution of demand generation programs including SEO, SEM/PPC, social, email, display, and ABM campaigns.
  5. Drive organic and inorganic lead generation with focus on pipeline impact and ROI.
  6. Create and optimize paid campaigns on LinkedIn, Google Ads, Meta, and other digital platforms.
  7. Oversee development of compelling website content, campaign assets, landing pages, and email workflows.
  8. Partner with content creators on thought leadership, blogs, and multimedia content for brand visibility.
  9. Ensure strong storytelling and brand alignment across all touchpoints.
  10. Define KPIs, monitor campaign performance, and deliver actionable insights via dashboards and reports.
  11. Conduct A/B testing and continuous optimization to maximize conversion rates.
  12. Stay on top of trends in AI-driven marketing, personalization, and digital transformation.

Requirements

Bachelor's/master's degree in marketing, business, communications, or related field.

5+ years of proven success in digital marketing, demand generation, or growth marketing roles.

Deep knowledge of SEO/SEM, PPC, paid social, performance marketing, and conversion optimization.

Hands-on with tools like Google Analytics 4, Google Ads, LinkedIn Campaign Manager, HubSpot, Mailchimp, SEMrush, Moz, or Ahrefs.

Solid understanding of website optimization (CRO, UX, HTML/CSS basics).

Familiarity with CRM platforms (Salesforce, HubSpot CRM) and marketing automation workflows.

Strong analytical mindset with ability to link campaign performance to business metrics (MQLs, SQLs, pipeline, revenue).

Exceptional creativity in campaign design with a metric-driven approach to execution.

Excellent written and verbal communication skills; ability to craft messaging across multiple formats.

Strong leadership and collaboration skills; experience managing cross-functional projects and/or teams.

Up-to-date with latest trends in AI, personalization, and digital marketing innovation.

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