Strategic Visionary

1 week ago


Mumbai, Maharashtra, India Gypsy Moth Full time

We are Gypsy Moth, a pioneering Integrated brand building & storytelling agency specializing in Fashion, Beauty, Luxury & Lifestyle brands.

Estimated Annual Salary: ₹40 Lakhs

About the Company:

Gypsy Moth is redefining fashion content by making it relevant. Our agency is dedicated to crafting compelling brand stories that captivate audiences worldwide.

Job Responsibilities:

  • Analyze consumer behavior and market trends to shape our company's positioning and define our differentiation strategy.
  • Craft marketing guidelines that reflect our company's unique voice, both online and offline.
  • Brief our creative team on upcoming marketing projects.
  • Conduct thorough research to identify our strengths and weaknesses.
  • Design impactful promotional campaigns for new products and markets.
  • Develop our social media strategy.
  • Evaluate the performance of advertising campaigns and events.
  • Identify emerging opportunities and challenges.

Requirements and Skills:

  • A minimum of +2.5 years' experience as a Brand Strategist or similar role in Marketing.
  • A portfolio showcasing successful brand-building projects is highly desirable.
  • Excellent understanding of the full marketing mix.
  • Experience developing marketing strategies based on market segmentation.
  • Data-driven thinking.
  • Creativity.
  • Strong communication and writing skills.

Qualification:

Graduation/Master's degree in Marketing and Strategy from a reputable college/institute.



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