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Digital Content Writer
1 week ago
Pickyourtrail is a trailblazing travel company that crafts unique international trips for customers worldwide. We're looking for a seasoned SEO Content Specialist - Travel Industry to spearhead our online presence through strategic content creation.
Primary Responsibilities:
- Design and execute SEO content strategies for top-performing travel pages focused on international trip packages.
- Research and produce high-quality, SEO-optimized content for destination guides, itineraries, and travel trends.
- Identify high-intent keywords and optimize content for improved rankings, conversions, and user engagement.
- Enhance existing content to boost its relevance, click-through rates, and overall performance.
- Implement advanced on-page SEO techniques, such as internal linking, structured data, and featured snippets, to drive traffic and conversions.
- Monitor performance metrics (traffic, rankings, SERP features) and adjust content strategies accordingly.
- Collaborate with the SEO, design, and product teams to craft engaging content experiences that drive business outcomes.
Essential Requirements:
- 4-5 years of experience in SEO content writing, preferably in the travel or related domains.
- Comprehensive understanding of on-page SEO principles, keyword research, and search intent.
- Proven expertise in crafting compelling long-form content, travel guides, and listicles that resonate with audiences.
- Familiarity with industry-standard tools like Google Analytics, Google Search Console, SEMrush, and Keyword Planner.
- Ability to optimize content for featured snippets, FAQs, and rich results.
- Exceptional writing, editing, and research skills.
- Capacity to work under tight deadlines while maintaining high-quality content.
- In-depth understanding of Google algorithm updates, EEAT, and ranking factors.
