Head of Digital Brand Strategy and Community Engagement

11 hours ago

Mumbai, Maharashtra, India Artha Group Full time

About Artha Group:

Artha Group is a leading player in the venture capital and financial services sectors, managing over ₹1,000 crores in assets across multiple funds and investments. Our focus spans various industries, including B2B SaaS, FinTech, and renewable energy, with a solid commitment to fostering innovation and driving success in the startup ecosystem.

Role Overview:

Artha Group is seeking a visionary leader to drive the brand's digital strategy, ensuring a cohesive and engaging presence on platforms like Twitter, Instagram, YouTube, and others.

This position requires a strategic thinker who excels in pull marketing strategies. The ideal candidate will leverage compelling content and organic engagement to build a strong digital footprint without relying on excessive marketing spending. The candidate must have a deep understanding of the financial services and venture capital space and be able to create narratives that resonate with limited partners, founders, and the broader investment community.

Key Responsibilities:

Digital Brand Strategy Development:

  • Lead the development of a unified brand strategy that resonates across all digital platforms, with a strong focus on Twitter, Instagram, and YouTube.
  • Create and implement content strategies that drive organic engagement and build a solid online community around Artha Group's brand.
  • Ensure all digital content reflects the brand's values and business goals, emphasizing thoughtful, strategic storytelling over push marketing.

Social Media Management:

  • Oversee the strategy and execution of social media campaigns across Twitter, Instagram, YouTube, and other relevant platforms.
  • Develop and manage brand properties like Artha Unplugged and DamaniTalks, ensuring they engage the target audience and enhance the brand's digital presence.
  • Monitor and refine social media strategies to optimize engagement, follower growth, and brand visibility.

Content Creation and Digital Storytelling:

  • Ideate, create and oversee the production of compelling digital content that aligns with the brand's strategic objectives and resonates with the target audience.
  • Manage the production of podcasts, webinars, and video content, ensuring they effectively communicate Artha Group's thought leadership and industry expertise.
  • Collaborate with internal teams and external agencies to produce high-quality, engaging content that drives organic growth and brand loyalty.

Community Engagement and Management:

  • Build and maintain a vibrant online community around Artha Group's ecosystem, including limited partners, founders, and key stakeholders.
  • Develop and implement strategies for community engagement that foster loyalty and trust without relying on heavy marketing spending.
  • Engage the community through interactive content, events, and discussions that promote our brand's values and expertise.

Performance Monitoring and Reporting:

  • Use data-driven insights to monitor the effectiveness of digital branding efforts, adjusting strategies as needed to optimize engagement and achieve business goals.
  • Report regularly on the performance of social media campaigns, community growth, and overall digital brand health.
  • Ensure alignment of digital branding strategies with broader business objectives, focusing on building a robust and trusted brand presence online.

Qualifications:

Education: A degree in Marketing, Communications, Digital Media, or a related field. Advanced degrees or certifications in marketing, digital strategy, or social media management are highly valued.

Experience:

  • Minimum of 7+ years in digital brand strategy, social media management, or communications, focusing on financial services or venture capital.
  • Proven experience in creating and executing digital strategies that drive organic growth and community engagement.
  • Strong portfolio showcasing success in managing social media channels and developing content that resonates with a professional audience.

Skills:

  • Deep understanding of social media platforms and how to leverage them for brand building and community engagement.
  • Strong content creation and storytelling abilities, emphasizing pull marketing strategies.
  • Excellent leadership and team management skills, with the ability to guide cross-functional teams in achieving strategic goals.
  • Proficiency in digital marketing tools, analytics platforms, and social media management software.

Compensation:

  • Salary: ₹30 lakhs per annum (₹27 lakhs paid monthly + ₹3 lakhs paid at the end of every 12 months).
  • Carried Interest: Participation in the carried interest pool.
  • Performance Bonus: Annual performance bonus based on superior performance.
  • ESOP: Participation in the ESOP pool after 12 months in the role.

Career Path:

This role offers not just a job, but a clear path to senior leadership within the Artha Group, with opportunities for growth into more strategic roles that influence the overall direction of the company's brand and community engagement efforts.

Join Us:

Artha Group is seeking a passionate and innovative leader like you to join our team. If you are excited about driving brand strategy and community engagement in a dynamic, fast-paced environment, we invite you to apply. Together, we will shape the future of our brand and build lasting relationships within our investment community.

  • Head of Digital Brand Strategy and Community Engagement

    6 days ago

    Mumbai, Maharashtra, India Artha Group Full time

    About Artha Group:Artha Group is a leading player in the venture capital and financial services sectors, managing over ₹1,000 crores in assets across multiple funds and investments. Our focus spans various industries, including B2B SaaS, FinTech, and renewable energy, with a solid commitment to fostering innovation and driving success in the startup...

  • Head of Digital Brand Strategy and Community Engagement

    6 days ago

    Mumbai, Maharashtra, India Artha Group Full time

    About Artha GroupArtha Group is a leading player in the venture capital and financial services sectors, managing over ₹1,000 crores in assets across multiple funds and investments. Our focus spans various industries, including B2B SaaS, FinTech, and renewable energy, with a solid commitment to fostering innovation and driving success in the startup...

  • Head of Marketing and Brand Strategy

    6 days ago

    Mumbai, Maharashtra, India Apparel Group India Pvt. Ltd. Full time

    About the Role:We are seeking a seasoned and visionary Head of Marketing to spearhead our marketing efforts and drive business growth for Apparel Group India Pvt. Ltd. As the Head of Marketing, you will play a pivotal role in shaping our brand identity, developing and executing comprehensive marketing strategies, and leading a high-performing marketing...

  • Brand Strategy Director

    7 days ago

    Mumbai, Maharashtra, India Alchemy Group Full time

    Brand Strategy HeadThe Brand Strategy Head/Creative Director will be responsible for driving the overall brand strategy in the influencer marketing space. They will oversee the efficient management of all account maintenance tasks in coordination with the team. Insight-driven strategies are expected, along with effective handling of all campaigns and pitches...

  • Brand Strategy Director

    5 days ago

    Mumbai, Maharashtra, India Alchemy Group Full time

    Brand Strategy HeadThe Brand Strategy Head/Creative Director will be responsible for developing and executing the overall brand strategy in the influencer marketing space. They will oversee the efficient management of all account maintenance tasks in coordination with the team, driving insight-driven strategies and ensuring the effective handling of all...

  • Business Head

    3 days ago

    Mumbai, Maharashtra, India Barcode Entertainment : Strategic Brand Solutions Full time

    Job Title: Business Head - Luxury BrandsLocation: IndiaAbout Us:Barcode Entertainment is a global influencer marketing agency driven by a passion for leveraging influencer power to create impactful marketing campaigns. Our innovative approach combines data-driven performance, deep human relationships, expert creative strategies, and targeted paid media to...

  • Head of Consumer Experience and Media Strategy

    6 days ago

    Mumbai, Maharashtra, India Kenvue Full time

    Job Title: Head - Consumer Experience (Media Head)Kenvue is seeking a seasoned professional to lead our consumer experience and media strategy efforts in India. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive media and digital marketing strategy that drives business growth and engagement with our...

  • Brand Communications Specialist

    1 day ago

    Mumbai, Maharashtra, India Procter & Gamble Full time

    About the RoleWe are seeking a skilled Brand Communications Specialist to join our team at Procter & Gamble. As a Brand Communications Specialist, you will be responsible for building and sustaining a positive image of our brands with all relevant external stakeholders.Key ResponsibilitiesDevelop and execute integrated communication strategies that generate...

  • Strategic Brand Director

    1 day ago

    Mumbai, Maharashtra, India Alchemy Group Full time

    Job Title: Brand Strategy HeadAbout the Role:The Brand Strategy Head will be responsible for developing and executing the overall brand strategy in the influencer marketing space. This role requires a strong understanding of digital marketing and the ability to create impactful campaigns that drive results.Key Responsibilities:Develop and execute brand...

  • Community Engagement Specialist

    1 day ago

    Mumbai, Maharashtra, India Hunger Inc Hospitality Pvt Ltd Full time

    About the RoleWe are seeking a highly skilled Community Engagement Specialist to join our team at Hunger Inc Hospitality Pvt Ltd. As a Community Engagement Specialist, you will be responsible for leading the omnichannel engagement strategy for all our brands, implementing focused and research-driven community-building activities, and translating real-life...

  • Brand Communications Manager

    5 days ago

    Mumbai, Maharashtra, India Procter & Gamble Full time

    About Us:At Procter & Gamble, we're passionate about creating a better future for consumers and the planet. With a rich history spanning over 180 years, we've grown into a global company that's governed responsibly and ethically. Our commitment to leadership, innovation, and citizenship has enabled us to become a leader in the consumer goods industry.Our...

  • Brand Communications Specialist

    7 days ago

    Mumbai, Maharashtra, India Procter & Gamble Full time

    About the RoleWe are seeking a highly skilled Brand Communications Manager to join our team at Procter & Gamble. As a Brand Communications Manager, you will be responsible for building and sustaining a positive image of our brands with all relevant external stakeholders, including media, celebrities, influencers, professionals, and scientific/technical...

  • Digital Brand Specialist

    1 day ago

    Mumbai, Maharashtra, India Mediachondria Digital Full time

    We are a young social media marketing agency that believes in the power of humane marketing.At Mediachondria Digital, we mix content, social, and performance marketing to create an explosive presence for businesses.We are currently looking for a Digital Brand Trainee to join our team.The ideal candidate will be in charge of publishing posts, handling client...

  • Community Engagement Specialist

    1 day ago

    Mumbai, Maharashtra, India Hunger Inc Hospitality Pvt Ltd Full time

    Community ManagerWe are seeking a skilled Community Manager to lead our omnichannel engagement strategy across all Hunger Inc. brands. As a key member of our team, you will be responsible for building and maintaining strong relationships with our customers and community members.Your primary focus will be on creating and implementing community-building...

  • Brand Manager

    7 days ago

    Mumbai, Maharashtra, India Procter & Gamble Full time

    About the RoleThis is an exciting opportunity to join Procter & Gamble as a Brand Manager - Media Strategy, where you will be responsible for leading media strategy for categories and working closely with category teams to evaluate impact of media on business.Key ResponsibilitiesLead media strategy for categories, ensuring right assets presence and strategy...

  • Marketing and Brand Strategy Professional

    4 days ago

    Mumbai, Maharashtra, India Swan Energy Limited Full time

    Job Title: Marketing and Brand Strategy SpecialistSwan Energy Limited is seeking a highly motivated and creative Marketing and Brand Strategy Specialist to lead and execute comprehensive brand strategy, marketing campaigns, and customer engagement initiatives.This role will work closely with cross-functional teams to build a strong brand presence, increase...

  • Head of IT Strategy

    6 days ago

    Mumbai, Maharashtra, India Parle Agro Pvt Ltd Full time

    Job Title: Head of Information TechnologyParle Agro Pvt Ltd is seeking an experienced and visionary Head of Information Technology to lead our technology strategy and drive business growth through innovative IT solutions.Key Responsibilities:Strategic IT Leadership: Establish and execute a comprehensive IT strategy that aligns with the company's business...

  • Digital Strategy Manager

    6 days ago

    Mumbai, Maharashtra, India Havas Life Sorento Pvt. Ltd. Full time

    Job Title: Assistant Manager-Brand PlanningDescription:The Digital Strategy Manager at Havas Life Sorento Pvt. Ltd. plays a crucial role in driving innovation projects across web, mobile, social, and software development. This position focuses on helping the agency develop and expand its infrastructure and internal resources to meet the interactive and...

  • Community Engagement Specialist

    7 days ago

    Mumbai, Maharashtra, India Hunger Inc Hospitality Pvt Ltd Full time

    {"h3": "Community Manager Role at Hunger Inc Hospitality Pvt Ltd", "p": "At Hunger Inc Hospitality Pvt Ltd, we're on a mission to create unforgettable experiences for our customers. As our Community Manager, you'll be the driving force behind building and nurturing our online and offline communities. Your passion for community building, combined with your...

  • Community Engagement Specialist

    6 days ago

    Mumbai, Maharashtra, India Hunger Inc Hospitality Pvt Ltd Full time

    Hunger Inc Hospitality Pvt Ltd is seeking a Community Manager to lead the omnichannel engagement strategy for its brands. The ideal candidate will have 3-5 years of experience in building offline communities, with a focus on curating and producing events, and working with a growing startup in their GTM journey. They will be responsible for implementing...