Digital Media Specialist

2 days ago

Hyderabad, Telangana, India NxtWave Full time

We are seeking a highly skilled Digital Media Specialist to join our team at NxtWave. This is an excellent opportunity for someone looking to work with a fast-growing Ed-Tech startup.

About the Role

This role will be responsible for managing day-to-day digital media activities, content creation, community engagement, and tracking performance across all platforms. You will play a critical part in building our brand's online presence and driving audience engagement.

Key Responsibilities:
  • Content Creation and Publishing:
    • Develop, curate, and schedule engaging content (posts, stories, Reels, etc.) across platforms like Instagram, Facebook, YouTube, and LinkedIn.
    • Collaborate with the design and content teams to ensure brand consistency in tone and style.
  • Community Management:
    • Monitor and respond to comments, messages, and queries in a timely and professional manner to enhance community engagement.
    • Manage and grow social media audiences across platforms by engaging with followers and identifying potential influencers for collaboration.
  • Campaign Support:
    • Assist in executing social media campaigns for launches, events, and promotions, ensuring all content aligns with the brand's goals.
    • Collaborate with the performance marketing team to boost content and manage paid social campaigns as needed.
  • Performance Tracking & Reporting:
    • Track, analyze, and report on key metrics, providing insights into audience growth, engagement, and the performance of individual posts and campaigns.
    • Prepare weekly and monthly social media reports to identify areas for improvement and success.
  • Trend Monitoring & Innovation:
    • Stay updated with the latest social media trends, algorithm updates, and platform features to ensure the brand remains ahead of the curve.
    • Recommend new ideas, tools, and creative strategies to drive innovation and audience engagement.
  • Content Calendar Management:
    • Support the management of the social media content calendar, ensuring that content is timely and relevant.
    • Work with other departments (content, design, marketing) to ensure timely delivery of assets for upcoming posts and campaigns.
  • Competitor Analysis:
    • Monitor competitor activity and industry trends to identify opportunities for differentiation and growth.
Requirements:
  • Bachelor's degree in marketing, communications, or a related field.
  • 6-12 months of experience in social media management, content creation, or digital marketing.
  • Strong understanding of major social media platforms (Instagram, YouTube, and LinkedIn).
  • Excellent communication skills, both written and verbal.
  • Creative mindset with the ability to think strategically.
  • Ability to multitask and work in a fast-paced environment.

NxtWave offers a competitive salary range of ₹40,000 - ₹60,000 per month, based on experience. Additionally, you will receive a comprehensive benefits package including health insurance, flexible working hours, and opportunities for professional growth and development.

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