Senior Data Analyst

2 days ago

Thāne, Maharashtra, India beBeeDataAnalytics Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Job Summary:

We are seeking a Data Analytics Expert to support media use cases with expertise in media analytics and a proven track record in driving marketing measurement and optimization.

The role will be responsible for delivering actionable insights, evaluating marketing effectiveness, and providing data-driven recommendations to optimize media investments.

Main Responsibilities:

  • Develop advanced analytics models for customer lifetime value, anomaly detection, and media mix modeling.
  • Solve complex media optimization problems and conduct A/B testing to evaluate proposed solutions.
  • Partner with business stakeholders to design and develop analytical solutions that drive performance improvement.

Required Skills & Experience:

  • 7-8 years of experience in Data Science/Analytics with a focus on media measurement, marketing effectiveness, and performance optimization.
  • Advanced degree in Computer Science, Data Science, Machine Learning, Mathematics, Statistics, Economics, or related fields.
  • Experience in developing advanced analytics models, including Customer Lifetime Value, NLP, Look-Alike models, and Anomaly Detection.
  • Familiarity with large language models (LLMs) and generative AI is highly desirable.

Desired Qualifications:

  • Experience with classification models, time series forecasting, customer lifetime value models, LLMs, and generative AI.
  • Preferably from the Retail, eCommerce, or CPG industry.

About This Role:

This role requires strong analytical skills, creativity, and problem-solving abilities. If you have a passion for data analysis and want to work in a dynamic environment, this could be an excellent opportunity for you.

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