Digital Media Specialist

1 day ago

Malappuram, Kerala, India beBeeAccount Full time ₹ 9,00,000 - ₹ 15,00,000

Job Opportunity:

Senior Google Ads Associate Position:

  • We are seeking a seasoned professional to execute and optimize paid media campaigns across the Google Ads platform.
  • The ideal candidate will have expertise in managing keyword lists, structuring campaigns, and ensuring proper mapping to ad groups and landing pages.
  • They will understand client business objectives and develop effective PPC strategies and roadmaps.
  • This role requires overseeing budget allocation, monitoring campaign performance, and optimizing campaigns for better ROI.
  • The successful candidate will analyze campaign performance and provide regular performance reports to clients.
  • Additionally, they will optimize campaigns across all channels to ensure maximum effectiveness and alignment with client objectives.
  • This includes identifying new opportunities to drive traffic growth across desktop and mobile platforms.
  • The selected candidate will ensure ads, keywords, and landing pages are aligned with the objectives and focus of the campaign.

Required Skills and Qualifications:

  • Strong experience in Google Ads (Search, Display, YouTube, Shopping, and Bing) is essential.
  • Hands-on expertise in PPC and Search Engine Marketing is required.
  • A proficient understanding of Google Analytics for performance analysis is necessary.
  • Familiarity with Digital Marketing principles and tools is beneficial.
  • Experience with Mobile App Campaigns (optional) and Google Shopping Campaigns is advantageous.
  • Skilled in Microsoft Excel for reporting and analysis is essential.
  • A strong understanding of Conversion Tracking and Funnel Setup in Google Analytics is crucial.

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