Strategic Digital Marketing Specialist

1 week ago

Rajkot, Gujarat, India beBeeMarketing Full time US$ 55,000 - US$ 85,000

Performance Marketing Opportunity

We are seeking a strategic and data-driven performance marketer to oversee the development, execution, and optimization of advertising campaigns for B2B lead generation and brand awareness.

Key Responsibilities:

  • Plan and launch targeted advertising campaigns across various platforms.
  • Develop audience targeting strategies tailored to specific market segments.
  • Collaborate with content and design teams to create high-converting ad creatives and messaging.
  • Monitor campaign performance daily and provide actionable insights based on analytics.
  • Run A/B tests to continuously improve ad performance, CTR, and conversion rates.
  • Manage campaign budgets and optimize ROI.
  • Prepare detailed performance reports and present findings to stakeholders.
  • Stay up to date with platform updates and B2B marketing trends.

Requirements:

  • 3–6 years of experience in digital marketing with a focus on performance marketing.
  • Minimum 2+ years of hands-on experience managing Ads.
  • Proven experience working with US-based clients; understanding of US market and customer behavior is essential.
  • Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
  • Strong analytical skills and comfort with metrics, attribution models, and dashboards.
  • Excellent written and verbal communication skills.
  • Self-motivated, results-oriented, and able to work independently.

Desirable Skills:

  • Experience with other paid platforms (Meta, Google Ads, Twitter/X).
  • Familiarity with marketing automation tools like HubSpot or Marketo.
  • Experience in SaaS or healthcare marketing is advantageous.

Job Structure:

The job structure includes a concise summary followed by a detailed job description.

What We're Looking For:

A performance marketer who excels at driving results, experimenting with new approaches, and leveraging data to inform decisions.

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