Senior Content Strategist

We are seeking a talented and innovative professional to lead the execution of branded content campaigns.

This role will involve collaborating closely with brands to create compelling content strategies and bringing them to life through meticulous execution.

• Branded Content Strategy & Execution
  • Lead the end-to-end execution of branded content campaigns, ensuring seamless delivery from ideation to production and post-campaign analysis.
  • Create detailed, actionable content briefs that align with client objectives, target audience insights, and platform specifications.
  • Oversee the creative development process, ensuring content reflects the brand's messaging, tone, and marketing goals while engaging the target audience.
  • Ensure that all branded content campaigns are executed within budget, on time, and to the highest quality standards.
  • Work closely with cross-functional teams (creative, media, strategy, and production) to ensure the smooth execution of campaigns across multiple platforms (social media, digital, TV, etc.).
• Client & Stakeholder Management
  • Act as the main point of contact for clients, managing relationships, and ensuring their vision and objectives are accurately reflected in content briefs and executions.
  • Lead strategy discussions, using insights to guide campaign direction and ensure alignment with brand goals.
  • Work collaboratively with clients to gather requirements and translate them into clear, concise briefs for the creative and production teams.
• Campaign Monitoring & Reporting
  • Track and monitor campaign performance across key metrics such as engagement, reach.
  • Provide regular updates to clients on campaign progress, performance insights, and optimization recommendations.
  • Post-campaign, analyse results and share insights with clients to help shape future content strategies.

• 5 to 6 years of experience in branded content strategy and execution.
• Strong understanding of content marketing principles and best practices.
• Excellent project management skills, with ability to prioritize tasks and manage multiple projects simultaneously.
• Proven ability to work collaboratively with cross-functional teams and stakeholders.
• Strong analytical and problem-solving skills, with ability to interpret data and drive business decisions.
• Excellent communication and interpersonal skills, with ability to build strong relationships with clients and internal stakeholders.
• Proficiency in Microsoft Office Suite, particularly Excel, PowerPoint, and Word.

A dynamic and supportive work environment that fosters growth and innovation.

Opportunities for professional development and career advancement.

Competitive salary and benefits package.

Recognition and rewards for outstanding performance.

Send your updated CV and Folio to Pratiksha.sharma@dentsu.com.

Email subject: Ref: – Manager/ Sr. Manager – Branded Content.

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We thank you for sending us your profile & details for this role.

If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome.

Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with some of the best minds in the business that call us home.

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Working with us (Our Culture & Ethos)

Joining dentsu international, you'll join a team of 66,000 driven, talented & gifted individuals who work in functions across Media, Creative, Customer experience management & Shared Services. Here, they collaborate every day to write inspiring stories of growth & learning, audacious innovation & dreams that they turn into reality..having a lot of fun as they do that It is a place of incredible spirit, drive & growth

Inclusion and Diversity

We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.

So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone