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Performance Marketing Lead

2 weeks ago

Bengaluru, Karnataka, India GIVA Full time

We are seeking a Performance Marketing Manager to drive customer acquisition, engagement, and revenue growth through strategic performance marketing initiatives. This role involves leading and optimizing paid marketing campaigns across multiple channels.

Responsibilities
  1. Campaign Planning & Execution:

Develop comprehensive strategies to achieve business goals, including ROI, CPI, CPA, CLV, CTR, CVR. Plan, execute, and optimize performance marketing campaigns across channels.

Performance Measurement & Reporting:

Track, measure, and analyze campaign performance metrics, providing actionable insights to improve ROI and reduce cost-per-acquisition (CPA). Regularly report on performance results to stakeholders.

Budget Allocation & Forecasting:

Manage marketing budgets efficiently, allocating resources to maximize performance and achieve targets. Forecast and monitor expenditure, ensuring campaigns stay within budget.

Testing & Optimization:

Conduct A/B tests on creatives, audiences, and bidding strategies to refine campaigns. Optimize ad copy, creative assets, and landing pages for better performance.

Cross-Functional Partnerships:

Work closely with the creative team to develop high-performing ad creatives. Partner with analytics, product, and growth teams to align campaigns with broader company objectives.

Industry Insights & Trends:

Stay updated on industry trends, emerging platforms, and best practices to inform strategy. Conduct competitor analysis and benchmarking to maintain a competitive edge.