Category Management Expert
2 weeks ago
About the Role
We are seeking a skilled Category Manager to join our Omni-commerce team at Decathlon. As a key member of our digital business team, you will be responsible for overseeing the strategic management and optimization of product categories, driving revenue growth, and enhancing customer experience within assigned product categories.
Key Responsibilities
- Develop and execute strategies to drive online sales growth, enhance customer experience, and improve conversion rates.
- Conduct market research and competitor analysis to identify opportunities for differentiation and market positioning.
- Monitor and analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.
- Coordinate with IT teams to ensure smooth website functionality, troubleshoot technical issues, and implement enhancements.
- Collaborate with Marketing Team to plan and implement effective online marketing campaigns, search engine optimization (SEO), and pay-per-click (PPC) advertising.
Key Deliverables
- Economic - Turnover, Revenue Growth, Profitability, Return Rate, Business Piloting Accuracy.
- Strategic - Market Share + Penetration, Ecommerce Share.
- Human - Team Happiness, Team development (Skills Matrix), Attrition Rate.
- Customer Centricity - Product Rating for the assortment cumulatively, Customer Retention%.
Requirements
- Master's degree is preferred.
- Outstanding communication and negotiation skills are essential.
- Demonstrated expertise in category management, preferably within the D2C or ecommerce sector.
- Proficient analytical skills, with a strong ability in data analysis and market research.
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