Senior Content Marketing Specialist

24 hours ago

Kozhikode, Kerala, India beBeeCopywriter Full time ₹ 16,00,000 - ₹ 24,00,000
Job Description

About Us

We are reimagining global education access by partnering with top foreign universities and bringing their programs directly to India. We're making international degrees more accessible and relevant for Indian students—and building a bold, future-forward education brand in the process.

Role Overview

We're looking for a sharp, versatile Copywriter to shape the voice of our clients and the global universities we represent. From ad campaigns and landing pages to brochures, social creatives, and video scripts—you'll craft compelling, conversion-oriented copy that informs, excites, and drives action.

This is a hands-on creative role where you'll work closely with designers, marketers, and video teams to bring each university's offering to life through engaging and effective communication.

Key Responsibilities

  • Write copy across a variety of marketing formats:
  • Google search and display ads
  • Meta and other social media ad captions
  • Brochures, flyers, and student handbooks
  • Website and landing page content
  • Email marketing
  • Video scripts (explainer, testimonial, promotional)
  • Adapt tone and messaging to fit each client brand and campaign objective
  • Collaborate with design, performance marketing, and admissions teams to align messaging with audience needs
  • Participate in brainstorming sessions and creative reviews
  • Optimize existing copy for clarity, engagement, and conversions
  • Maintain consistency across all touchpoints, while staying responsive to data and feedback

Requirements

  • 2–4 years of experience writing marketing copy, preferably in edtech, higher education, or a consumer-facing brand
  • Strong portfolio showcasing digital ads, social content, and multi-format campaigns
  • Ability to understand diverse audiences—from high schoolers to working professionals—and craft copy that resonates
  • Sharp attention to detail, grammar, and storytelling
  • Comfort working in a fast-paced, iterative environment
  • Bonus: Experience with performance marketing or knowledge of student acquisition journeys

Why Work with Us

Be part of a mission-driven company making global education more accessible

Work with global university partners and cross-functional creative teams

Grow in a dynamic, startup-like environment where ideas and ownership matter

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