Digital Marketing Professional

2 days ago


Chennai, Tamil Nadu, India CloudNow Technologies Full time
Job Title:

Digital Marketing Executive

About the Role:

We are seeking an experienced Digital Marketing Executive to join our team at CloudNow Technologies. This role involves developing, implementing, and optimising digital marketing campaigns across various channels to expand our client base.

Key Responsibilities:
  • Design and execute comprehensive digital marketing strategies focusing on B2B environments in the SaaS sector.
  • Maintain and refine prospect databases and mailing lists based on marketing activities.
  • Develop effective email marketing campaigns, including automated and drip campaigns.
  • Plan, budget, and execute PPC and PPM campaigns with a focus on Google Ads.
  • Drive on-page and off-page SEO initiatives, including link building, technical SEO issue resolution, and keyword research.
  • Manage social media accounts to ensure consistent messaging.
  • Analyse data to assess campaign effectiveness and continuously optimise performance.
  • Collaborate with designers, content writers, and engineering teams to create marketing collateral.
Requirements:
  • 2-3 years of experience in digital marketing, specifically within B2B companies and SaaS products.
  • Proficiency in demand generation, email marketing, and Google Ads campaigns, SEO, SEM, keyword research, and other digital marketing channels.
  • Experience in lead generation strategies for both domestic and international markets.
  • Prior experience with marketing automation software to drive traffic, convert visitors into leads, and nurture them into customers through dynamic workflows.
Benefits:

This role offers a competitive salary of up to 7 LPA, making it an attractive opportunity for experienced digital marketers. If you are a creative thinker with excellent communication skills and the ability to manage complexity and ambiguity, we encourage you to apply.



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