Chief Content Developer

9 hours ago

Madurai, Tamil Nadu, India beBeeStrategist Full time ₹ 15,00,000 - ₹ 21,00,000
Job Overview:

We are seeking a Creative Content Strategist to develop and execute a content strategy that drives brand engagement and conversion across creative and performance marketing channels.

">Key Responsibilities:
  • Content Strategy & Planning:
    • Develop the overall content strategy for audience segments aligned with brand goals and marketing objectives.
    • Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
    • Drive consistency in brand voice and storytelling across all content formats.
  • Creative Content Development:
    • Ideate and execute content for website, email, blogs, landing pages, product pages, and brand campaigns.
    • Create engaging narratives around hair health, product education, and customer stories.
  • Performance Marketing Creatives:
    • Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
    • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
    • Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.
  • Cross-functional Collaboration:
    • Work closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns.
    • Provide content support for partnerships, influencers, CRM, and retention initiatives.
Requirements:
  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • A creative thinker who understands how to speak to the modern consumer.
  • Understanding of SEO principles, social trends, and email marketing.

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