
Marketing Art Director
2 weeks ago
We are seeking an experienced graphic designer to lead the design efforts for our business-to-business (B2B) marketing campaigns. The ideal candidate will have a strong portfolio showcasing expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and proficiency in Figma or Adobe XD.
The successful candidate will collaborate closely with the marketing and product teams to deliver high-quality design assets that effectively communicate our brand and drive engagement with our B2B clients.
Key Responsibilities:
- Design visually compelling designs for B2B marketing campaigns, including email templates, presentations, social media graphics, infographics, and landing pages.
- Lead the design strategy, ensuring consistency with the brand identity across all touchpoints.
- Design and prototype user-friendly interfaces using Figma or Adobe XD for digital platforms like websites and web applications.
- Ensure designs are optimized for functionality, usability, and responsiveness.
- Work closely with the marketing, content, and product teams to understand project goals and deliver creative solutions.
- Collaborate with developers to ensure seamless implementation of designs.
- Design high-quality visual assets for presentations, case studies, eBooks, whitepapers, and other B2B collateral.
- Develop and maintain a library of templates and design elements for team-wide use.
Qualifications:
- Proven experience of 3-10 years in graphic design.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Figma) and other relevant design tools.
- A keen eye for detail and a passion for creating visually stunning designs.
- Strong understanding of design principles and typography.
- Ability to work independently and as part of a team.
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