Marketing Insights Specialist

1 week ago

Shimoga, Karnataka, India beBeeData Full time ₹ 10,00,000 - ₹ 18,00,000

Marketing Data Analyst Role Overview

A detail-oriented and analytical professional is sought to interpret marketing data, derive insights, and support business growth through data-driven decision-making.

Key Responsibilities:
  • Collect, analyze, and interpret data from multiple marketing channels, including digital campaigns, CRM, and web analytics.
  • Build dashboards and reports to track key performance indicators (KPIs), campaign performance, and customer behavior.
  • Identify trends, patterns, and insights to inform marketing strategy and decision-making.
  • Collaborate with marketing, sales, and product teams to align data insights with business objectives.
  • Develop predictive models and segmentation to enhance targeting and personalization.
  • Optimize campaign performance through continuous monitoring and data-backed recommendations.
  • Maintain data accuracy, hygiene, and compliance with organizational standards.
Qualifications & Skills:
  • Education: Bachelor's degree in a relevant field, such as engineering, technology, statistics, or mathematics.
  • Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
  • Strong knowledge of data analysis tools, including SQL, Python, R, or Excel.
  • Proficiency in visualization tools, such as Power BI, Tableau, or Google Data Studio.
  • Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
  • Excellent problem-solving, analytical thinking, and storytelling skills with data.
  • Strong communication and collaboration abilities to work across teams.
  • Ability to handle large datasets and deliver actionable insights within deadlines.

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