Paid Media Specialist

2 weeks ago


Kollam, Kerala, India beBeeDigitalMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

We are seeking a seasoned paid media expert to spearhead our digital advertising efforts.

Job Description:
  • Promote and execute comprehensive digital campaigns across Google Ads, Facebook, Instagram and other platforms.
  • Develop innovative keyword strategies, audience targeting plans and competitor analyses to boost campaign performance.
  • Monitor daily campaign metrics and optimize for clicks, conversions and ROI.
  • Craft, test and refine ad creatives, copy and formats to enhance effectiveness.
  • Liaise with design and content teams to ensure ads align with brand standards.
  • Analyze and report campaign results with actionable insights.
Requirements:
  • Bachelor's degree in Marketing or related field.
  • Minimum 1-3 years of experience in paid media/digital advertising.
  • Proficiency in Google Ads, Meta Ads Manager and other ad platforms.
  • Strong analytical and problem-solving skills.
  • Familiarity with digital marketing funnels and key performance metrics (CTR, CPC, CPA, ROAS, etc.).
  • Able to manage multiple campaigns and deliver under tight deadlines.
  • Google Ads or Facebook Blueprint certifications (preferred).


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