
Senior Digital Marketing Specialist
21 hours ago
Job Opportunity:
We are seeking a seasoned Digital Marketing Expert to drive advertising campaigns for our US-based clients. The ideal candidate will have a strong background in digital marketing, experience with Ads, and a proven track record of generating qualified leads and delivering measurable ROI.
Key Responsibilities:- Develop and implement comprehensive advertising strategies for B2B lead generation and brand awareness.
- Create and execute audience targeting plans tailored to the US market.
- Collaborate with content and design teams to craft high-converting ad creatives and messaging.
- Analyze campaign performance daily and provide actionable insights based on analytics.
- Run A/B tests to continuously improve ad performance, CTR, and conversion rates.
- Manage campaign budgets efficiently and optimize for maximum ROI.
- Present detailed performance reports and findings to internal stakeholders and clients.
- Minimum 3-6 years of experience in digital marketing with a strong focus on performance marketing.
- At least 2+ years of hands-on experience managing Ads (Lead Gen Forms, Sponsored Content, InMail, etc.).
- Proven experience working with US-based clients; understanding of the US market and customer behavior is essential.
- Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
- Strong analytical skills and comfort with metrics, attribution models, and dashboards.
Nice to Have:
- Experience with other paid platforms (Meta, Google Ads, Twitter/X).
- Familiarity with marketing automation tools like HubSpot or Marketo.
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