
Senior Social Media Marketing Strategist
4 days ago
As a senior marketing professional, you will oversee the social media mandate, developing and executing comprehensive strategies for Shorts social marketing activations. This includes aligning plans with agency partners, ensuring timely deliverables, and driving business, marketing, and social goals.
- Brief and work with agency partners to ensure deliverables are completed on time.
- Develop strategic initiatives for Shorts social marketing activations, including owned and operated social media and allied partners.
- Work closely with external partners to align plans and execute deliverables smoothly.
- Inform internal teams of key trends and/or brand crisis situations on social media that impact the business.
- Implement paid media campaigns to drive reach and engagement.
- Manage community engagement opportunities and foster conversations between the brand and users.
- Recruit and optimize influencers, understanding the influencer and content creator ecosystem in India.
- Work with data and numbers while maintaining the pulse of great content that resonates with social media audiences.
- Ensure agency execution is aligned with the marketing brief, maintaining brand and partner guidelines.
You will collaborate with colleagues across APAC and IN to align, inform, and receive support to deliver social marketing plans.
Requirements- BA/BS degree or equivalent experience.
- Minimum 6-9 years of relevant experience in social media marketing and influencer marketing.
- Strong understanding of the KOF Short Format Video Ecosystem in India, SFV influencers, and cutting-edge social and marketing work in the market.
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