Financial Services Professional
3 weeks ago
About the Position:
We are looking for a highly skilled and experienced Growth Lead for digital products to join our team at IndusInd Bank. As a Growth Lead, you will be responsible for leading and growing the digital portfolio for product sales. The ideal candidate will have a strong background in growth and acquisition, with experience in managing digital acquisitions/portfolio/P&L for a bank/ fintech/ NBFC. They will also have an analytical mindset with the ability to interpret data and market trends, and a data driven approach to acquisition and portfolio management.
Duties and Responsibilities:
- Drive customer experience and acquisition by understanding customer behavior and working on initiatives to increase take-up of bank's digital products.
- Run cross sell campaigns to drive product adoption amongst existing customers of the bank, including customer facing offers.
- Define and manage campaign construct, key business events for campaign targeting and retargeting, and track campaign wise conversions across segments & campaigns modes (campaign analysis, AB testing, funnel optimisation).
- Analyse user behaviour (heat map / click stream data / drop off data) and key business problems to identify customer pain points/opportunities and get the same implemented with product.
Remuneration: ₹15,00,000 - ₹25,00,000 per annum based on experience.
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