Digital Marketing Leader
3 days ago
We are seeking an experienced Digital Marketing Manager to lead and execute digital marketing initiatives for HTIC Global's Insurance Brokers channel. The ideal candidate will drive brand visibility, customer acquisition, and retention through targeted digital strategies.
The role will focus on leveraging online platforms to maximize outreach and conversions specific to insurance brokerage operations.
Main Responsibilities:- Strategic Planning:
- Develop and implement digital marketing strategies tailored for the insurance brokers channel, aligning with the organization's goals.
- Analyze industry trends and customer insights to identify market opportunities and ensure competitive positioning.
- Campaign Management:
- Manage digital campaigns across multiple platforms, including Google Ads, social media, and email marketing, specifically targeting insurance brokers and customers.
- Oversee campaigns that promote insurance products and drive lead generation for the insurance brokerage channel.
- Content and Communication Strategy:
- Craft and oversee compelling content strategies to communicate the unique value proposition of HTIC Global's insurance solutions.
- Collaborate with content creators to produce blogs, videos, and infographics that resonate with the target audience.
- Analytics and Optimization:
- Use analytics tools (Google Analytics, CRM platforms, etc.) to monitor performance metrics such as conversion rates, engagement levels, and lead quality.
- Continuously optimize campaigns to achieve higher ROI, focusing on customer acquisition and retention.
- Team Leadership:
- Lead and mentor a digital marketing team to ensure the delivery of high-quality work within deadlines.
- Collaborate with operations, sales, and customer service teams to ensure marketing strategies align with the insurance brokerage workflow.
- Budget and Resource Management:
- Plan and manage the digital marketing budget effectively to maximize output within cost constraints.
- Ensure all marketing activities comply with relevant legal and industry standards for insurance brokering.
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