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Digital Engagement Specialist
3 weeks ago
We are seeking an experienced digital marketing professional to drive and lead our social media strategy, leveraging their expertise in creating engaging content that resonates with our target audience.
Key Responsibilities:- Develop a content strategy that showcases our brand voice and aesthetic across all channels, including managing content calendars.
- Design, launch, and monitor paid and organic social media campaigns, optimizing for engagement, lead generation, and brand awareness through data-driven insights.
- Utilize analytics tools to track campaign performance, derive actionable recommendations, and report on key metrics and ROI.
- Maintain a consistent brand image by responding to comments, messages, and participating in relevant conversations.
- Stay ahead of emerging trends and platform updates, continuously innovating and adapting strategies to maintain a competitive edge.
- 3-4+ years of experience in digital marketing, with a strong portfolio of successful campaigns and social media strategies.
- Proven experience in managing and leading digital marketing teams.
- In-depth knowledge of major social media platforms and best practices.
- Strong proficiency in social media analytics and performance metrics.
