Digital Video Strategist
3 days ago
About Us
Times Internet is a leading digital products company with a presence across various categories, including news, entertainment, marketplaces, and transactions.
The Indic languages vertical, Languages, within Times Internet has successfully reached 200 million users. Our goal is to integrate the next billion users across 304 towns in eight languages, offering content in multiple formats, such as text, videos, and more, across platforms like desktop web, mobile web, and apps.
About the Role
We are seeking a seasoned YouTube Manager to join our team, requiring a unique blend of creativity, analytics, strong SEO understanding, and content operations expertise. Responsibilities include managing video roadmaps and strategies, covering short format, long format, and branded content.
Job Details:
- Location: Noida (with office work arrangement)
Functional Responsibilities:
- Collaborate with Editorial, Operations, and Product teams to devise strategies for video views growth and revenue upliftment across Youtube Channels of Times Languages.
- Optimize channels for enhancing brand recognition and search visibility.
- Liaison with SEO teams to improve discovery and audience reach.
- Develop and implement strategies to grow the subscriber base and increase viewer retention.
- Stay up-to-date with industry trends, algorithm updates, and platform changes to shape our strategy.
- Track industry trends and apply best practices to enhance video content performance, striving for increased viewership and engagement.
- Monitor and track key performance metrics, providing visibility to stakeholders via dashboards and reports.
Key Skills / Qualifications:
- 7-10 years of proven experience in YouTube Channel Management.
- In-depth understanding of editorial processes for video production, editing, and distribution.
- Strong understanding of business KPIs, SEO, and content planning.
- Bachelor's/Master's Degree in Marketing/Communication (ideal but not required).
- Ability to analyze data and metrics to inform decision-making.
- Ability to balance execution with innovation.
- Excellent communication and interpersonal skills.
Estimated Salary: ₹12,00,000 - ₹15,00,000 per annum
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