Digital Advertising Specialist
2 days ago
The ideal candidate will be analytical, creative, spreadsheet-savvy and performance-obsessed. We are seeking an exceptional digital advertising specialist to drive success in our campaigns.
Key Responsibilities:- Manage and optimise ad spend on Facebook and Instagram platforms
- Build and scale full-funnel campaigns using data-driven strategies
- Analyse cost per lead (CPL), click-through rate (CTR), return on ad spend (ROAS) and customer acquisition cost (CAC) trends using spreadsheets and dashboards
- Test ad creatives and lead ideas and structure for maximum impact
- Develop compelling hooks, headlines and ad copy that drives conversions
- Produce clear daily reports and be accountable for campaign performance
- Highly analytical and confident with mathematics
- Ability to build smart spreadsheets for tracking performance, trends and projections
- Eye for effective visual storytelling in ad creatives
- At least 1–2 years' experience running Facebook Ads campaigns with a proven track record
- Understanding of key performance metrics like CPL, CPA, CTR, ROAS — and how to optimise them
- Take initiative, solve problems, and always ask questions
This role offers the opportunity to work on high-profile campaigns, develop expertise in digital advertising, and contribute to business growth.
What We Offer:- Professional development opportunities
- Collaborative work environment
- Competitive compensation package
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