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Visual Content Specialist
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Job Title: Creative Visual Specialist
Department: Marketing | Reports To: Digital Marketing Manager
Job Summary:
We are seeking a highly creative and detail-oriented visual specialist to join our marketing team. This hybrid role requires expertise in graphic design, video editing, and landing page design to create visually compelling content for digital and print media, marketing campaigns, and brand storytelling.
Key Responsibilities:
- Develop creative assets including social media graphics, website designs, print collateral, and event branding.
- Work within company branding guidelines to create compelling visual content.
- Design marketing materials such as brochures, infographics, presentations, and email templates.
- Prepare production-ready files for digital and print distribution.
- Maintain and organize digital assets efficiently.
Landing Page Design
- Design and optimize high-converting landing pages for campaigns, product launches, and lead generation.
- Collaborate with marketing and development teams to ensure landing pages are visually appealing, responsive, and aligned with conversion goals.
- Apply UX/UI best practices to improve visitor engagement and performance.
- Test and iterate designs based on analytics and user feedback.
Video Editing
- Edit and assemble video footage to create engaging, high-quality content.
- Work with raw and stock footage to craft compelling marketing videos.
- Ensure seamless transitions sound synchronization, and visual effects as per project needs.
- Optimize video content for different formats and distribution channels web mobile, social media.
- Explore creative storytelling techniques and editing styles to enhance viewer engagement.
- Manage and organize video assets and production files.
Requirements & Qualifications
- 3–4 years of experience in graphic design, landing page design, and video editing.
- Proficiency in Adobe Creative Suite Photoshop, Illustrator, After Effects, Premiere Pro.
- Experience in non-linear video editing software such as Adobe Premiere, or similar tools.
- Hands-on experience with landing page builders Unbounce, WordPress, or similar.
- Strong understanding of design principles typography, branding, UX/UI, and digital trends.
- Ability to manage multiple projects with tight deadlines.
- Excellent communication and collaboration skills.
- A portfolio showcasing graphic design, landing pages, and video editing work is required.
