Ecommerce Performance Marketing Manager

1 day ago


Mumbai, Maharashtra, India Kellanova Full time

About Kellanova

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We are a leading snacks-led powerhouse driven by our vision to unleash the full potential of our differentiated brands and passionate people.

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Our portfolio includes iconic, world-class brands such as Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

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Job Overview

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We are seeking an experienced Digital Acquisition Specialist to join our team. As a key member of our digital marketing department, you will be responsible for driving revenue growth through paid search optimization and campaign execution.

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Key Responsibilities

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  • \
  • Analyze and optimize paid search campaigns across various e-commerce platforms, including Amazon, Blinkit, Flipkart, Zepto, Big Basket, etc.\
  • Budget management, including daily budget management by ad type and keyword type backed by data\
  • Campaign Optimization – Deployment of optimization rules as per objective\
  • Keyword pruning\
  • Benchmark management\
  • Data analysis and insights to inform decisions across all acquisition channels to boost growth/sales\
  • Effective communication with internal teams, including digital marketing manager, strategy lead, and KAM's, as well as external agencies\
  • Proven track record of building and scaling acquisition and PPC campaigns with a strong focus on ROI\
  • Excellent analytical skills to identify opportunities within complex data and where these can be operationalized\
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Requirements

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To succeed in this role, you will need:

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  • \
  • BA/BS degree and at least 3 years of relevant experience in digital/Ecommerce. CPG industry experience preferred\
  • Excellent analytical and problem-solving skills, combined with strong business judgement\
  • Energy and passion, a self-starter who is willing to operate at highly strategic as well as very tactical levels given the start-up nature of the business\
  • Superior communication skills, including the ability to take complex, ambitious topics and create compelling narratives for different audiences\
  • Great with logic setting and MS Excel is a must\
  • Previous work experience in a quantitative marketing role managing strategy and execution on Amazon, Flipkart/PPC portals or other performance-oriented channels\
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What We Offer

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We offer a competitive salary range of $80,000 - $120,000 per year, based on experience, plus benefits and a dynamic work environment.



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