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Marketing and E-commerce Leader

1 week ago

Hyderabad, Telangana, India NESTA TOYS Full time

At NESTA Toys, we're passionate about Early Learning and Active Play. As a Marketing and E-commerce Leader, you will play a critical role in driving customer acquisition and revenue growth through strategic paid marketing campaigns, while collaborating closely with cross-functional teams to ensure seamless execution.

About the Role

The ideal candidate will have a strong background in digital marketing, with a focus on e-commerce and performance marketing. You will be responsible for developing and executing campaign strategies that maximize ROI and build a loyal customer base, while staying ahead of the curve in terms of industry trends and best practices.

Main Responsibilities:
  1. Develop and execute performance marketing campaigns across multiple platforms, including Meta Ads (Facebook, Instagram), Google Ads (Search, Shopping, YouTube), and other relevant channels.
  2. Collaborate with cross-functional teams to develop and implement strategies that drive customer acquisition and revenue growth.
  3. Manage and optimize product feed campaigns for shopping platforms, ensuring maximum visibility and sales.
  4. Analyze campaign performance using analytics tools and provide actionable insights to optimize future campaigns.
  5. Stay up-to-date with the latest trends and best practices in e-commerce and performance marketing, applying this knowledge to drive business growth.