Digital Media Strategist

2 weeks ago

Ahmedabad, Gujarat, India ZURU Toy Company Full time
ROLE PURPOSE

We at ZURU Toy Company pride ourselves on innovation and excellence. Our marketing principles revolve around these core values, making us a leading advertiser globally across digital and social platforms. Our Digital team is responsible for media planning and buying for dozens of brands across multiple continents, offering a unique opportunity in New Zealand. We are recruiting a Media Planning Manager for our EDGE team.

The ideal candidate will be responsible for media campaign planning and reporting for EDGE brands including Rascals, MONDAY, and Bonkers. Our activity runs across TikTok, The Trade Desk, Meta, Amazon, Walmart, and the Google ecosystem. The successful candidate will need to understand our target audiences and their media behavior to create media plans that best meet campaign KPIs.

The majority of our activity is across digital channels. Understanding of the digital media landscape is essential to help deliver effective campaigns while rationalizing our approach. We do use more traditional channels, OOH, so experience working within the wider media landscape is important.

The role will cover a number of markets, notably across SEA and Europe. The market leads will be in direct contact, discussing local market strategy and requirements. The successful candidate will therefore need to have experience in managing multiple workstreams and managing time effectively to deliver results.

CORE ROLES AND RESPONSIBILITIES:
• Develop audience targeting strategies
• Build media plans for EDGE brands
• Produce effective and insightful reporting to surface insight back to the wider business
• Lead campaign planning for European and SEA markets
• Stakeholder management of European and SEA markets
• Drive innovation where possible
• Evolve our processes and ways of working to ensure we are as efficient as possible
• Ensure all financial processes are met to a high standard

SKILLS & EXPERIENCE REQUIRED:
• 3+ years' experience in Digital Marketing or Media
• Media planning and buying experience working with Facebook Business Manager, The Trade Desk, Google ad products, and TikTok Ads Manager is optimal
• Openness to listen, learn, and adapt to always do better
• Comfortable sharing opinions in a productive manner
• Ability to multi-task, take initiative, prioritize, stay organized, and manage time effectively
• Willingness to take responsibility and be accountable for the work of the team
• Experience with FMCG/Retail is preferable

HOW TO APPLY:
We are looking for a highly skilled and motivated candidate to join our team. If you are passionate about digital marketing and media planning, please submit your application.

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