Digital Content Strategist

1 day ago

Delhi, Delhi, India beBeeCreative Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Social Media Manager

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About the Role:

We're building a community that loves good skin and good vibes. As our Social Media Manager, you'll own our social storytelling end-to-end and help shape a category-defining D2C beauty brand.

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Key Responsibilities:

  • Plan and manage a monthly content calendar across Instagram, YouTube Shorts, Pinterest, and TikTok.
  • Script, shoot, and edit high-retention short-form videos; design quick, on-brand creatives in Canva or Adobe.
  • Reply to comments, run story formats, and turn followers into superfans while keeping a playful-premium tone tight.
  • Source and brief creators, manage gifting/PR seeding and deliverables, and repurpose user-generated content with clear usage rights.
  • Co-lead shoot moodboards, on-set capture, asset organization, and go-live rollouts for product drops and brand moments.
  • Track saves, shares, engagement rate, audience growth, watch time, CTR/UTM performance, and social-led revenue; report insights and iterate weekly.
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Requirements:

  • 1-2 years experience in social/content for beauty, D2C, or lifestyle (agency or startup).
  • A portfolio of Reels/Shorts you've personally produced (show retention, not just aesthetics).
  • Hands-on with video editing software (CapCut or Adobe Premiere), photo editing software (Lightroom or Photoshop), and scheduling tools.
  • Strong creative writing for hooks, scripts, and captions that convert views into engagement and clicks.
  • Comfortable planning and coordinating shoots (UGC, behind-the-scenes, founder POV).
  • Data-curious with a clear understanding of engagement rate, watch-time, and what makes content save-worthy.
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What We Offer:

  • Opportunity to work with a women-led, premium bodycare brand from India.
  • Chance to shape a category-defining D2C beauty brand from the ground up.
  • Collaborative and dynamic work environment.
  • Professional growth and development opportunities.
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How to Apply:

Apply with your resume and a link to your portfolio or relevant work examples.

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