Senior Media Planner

2 weeks ago

Thiruvananthapuram, Kerala, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Media Executive Job

We are seeking a dynamic and detail-oriented individual to fill the role of Media Executive.

The ideal candidate will have strong knowledge of traditional and digital media platforms, excellent negotiation and vendor management skills, and proficiency in MS Excel, PowerPoint, and media planning tools.

Key Responsibilities:

  • Develop strategies aligned with client objectives, target audience, and campaign goals.
  • Conduct market research, competitor analysis, and audience insights to identify the most effective media mix.
  • Create detailed plans with budget allocations across TV, print, radio, outdoor, digital, and emerging platforms.

Additional Responsibilities:

  • Negotiate rates, placements, and packages with vendors to maximize value.
  • Manage vendor relationships and ensure timely release of advertisements.
  • Oversee the booking process and ensure adherence to timelines and budgets.

Campaign Execution & Monitoring:

  • Coordinate with creative and servicing teams to ensure smooth campaign rollouts.
  • Track, monitor, and analyze performance against KPIs.
  • Suggest optimizations and corrective measures during campaign execution.

Reporting & Analysis:

  • Prepare post-campaign reports with insights, performance metrics, and ROI analysis.
  • Provide recommendations for future campaigns based on data and trends.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Advertising, Mass Communication, or a related field.
  • 4-6 years of experience in media planning and buying (agency experience preferred).
  • Strong analytical, communication, and presentation skills.
  • Ability to multitask, work under pressure, and meet deadlines.

Preferred Qualifications:

  • Professional certification in media planning and buying is a plus.
  • Knowledge of programmatic advertising and data analytics is an advantage.
  • Familiarity with industry-standard software and tools.

About This Opportunity:

This is a fantastic opportunity to join our team as a Media Executive.

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