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Chief Digital Strategist

3 weeks ago


Panipat, Haryana, India beBeeDigitalMarketing Full time

Job Overview

A dynamic Digital Marketing Manager is sought to lead and manage critical digital initiatives across three core verticals: Search Engine Optimization (SEO) & Website. This role demands a strong blend of project management skills, digital marketing expertise, stakeholder coordination, and execution focus to drive digital transformation goals.

Key Responsibilities:

  • Drive organic visits & leads across all products & segments.
  • Lead the SEO strategy and execution for digital presence.
  • Analyze organic performance and define key metrics for improving rankings and increasing organic traffic.
  • Work with Product marketing and SEO agency to define keyword base for focused products.
  • Collaborate with the SEO agency to identify and implement on-page and off-page optimization opportunities.
  • Coordinate closely with engineering, product, marketing, and business stakeholders to implement SEO recommendations effectively.
  • Monitor keyword search volume and work with the agency to enhance it, driving organic growth.
  • Manage on-page blogs and off-page articles charter for boosting domain authority and capturing search volume.

Custodian for Website

  • Identify areas for improvement and enhancement on the website, aligned with business needs.
  • Take ownership of new digital initiatives and website transformation projects across B2B services.
  • Build and manage detailed project plans, form cross-functional teams, and ensure on-time delivery.
  • Drive execution by liaising with design, engineering, and product teams to implement solutions addressing business challenges.
  • Coordinate with the SCM team for procurement tasks linked to website projects and associated vendors.

Sales Enablement Platform

  • Act as the platform owner for the Seismic sales enablement tool in collaboration with Sales Operations.
  • Ensure that the platform's content repository is updated, accurate, and aligned with the latest sales collateral.
  • Work closely with the Seismic platform team for technical enhancements, user management, and customization.

Qualifications & Experience

  • Bachelor's degree in Marketing, Communications, Business, or related field. MBA preferred.
  • 5 years+ of experience in digital marketing, website management, or digital project management.
  • Strong understanding of SEO fundamentals and performance analytics.
  • Experience working with cross-functional teams and external agencies/vendors.
  • Proven ability to manage multiple projects simultaneously with a detail-oriented mindset.
  • Experience working with sales enablement platforms like Seismic is a strong plus.
  • Familiarity with project management tools and methodologies.
  • Strong analytical, communication, and stakeholder management skills.