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Product Marketing Strategist
1 month ago
Overview
We are seeking a seasoned Product Marketing professional to drive product adoption, engagement, and revenue growth. The ideal candidate will lead the development and execution of comprehensive marketing strategies that align with business objectives.
Job Description
Strategy Development
Develop and execute data-driven marketing strategies to increase product visibility, engagement, and sales. Leverage market analysis to identify trends, competitive landscapes, and customer needs, informing product positioning and messaging.
Market Research
Analyze market data to inform product positioning and messaging. Conduct thorough research to identify areas for growth and opportunities for improvement.
Product Positioning
Define and articulate clear product value propositions that resonate with target customers and differentiate them from competitors. Develop compelling product narratives to drive product adoption.
Go-to-Market Plans
Lead the development and execution of go-to-market strategies for new product launches and feature releases. Ensure cross-functional alignment and effective communication of product benefits to stakeholders.
Collaboration
Work closely with cross-functional teams to gather insights and ensure successful product positioning and messaging. Foster strong relationships with product management, sales, and customer success teams.
Content Creation
- Create high-quality marketing collateral, including sales enablement materials, product documentation, and promotional content.
- Develop and maintain sales enablement materials, including pitch decks, FAQs, competitive analysis, and objection-handling documents.
Performance Metrics
Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives. Analyze data to inform strategic decisions and adjust strategies accordingly.
Estimated Salary Range:$120,000 - $180,000 per year, based on industry standards and location.
