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Digital Marketing Strategist

1 week ago

Surat, Gujarat, India Career Express Pvt Ltd Full time

We are seeking a highly skilled Digital Marketing Strategist to join our team at Career Express Pvt. Ltd.

About Us:

Career Express is a leading edtech institute that helps students achieve their academic goals by providing the right guidance and strategies for admission into top universities in India.

Job Overview:

We are looking for a proactive and dynamic individual to develop and implement digital marketing strategies that promote Career Express across multiple platforms.

Main Responsibilities:

  • Develop and execute SEO strategies to improve website visibility and rankings
  • Oversee SMM campaigns across LinkedIn, YouTube, and Instagram
  • Execute performance marketing campaigns with optimal ROI
  • Set up and manage APIs for marketing integrations
  • Maintain social media channels with consistent branding and engagement
  • Plan and execute integrated marketing campaigns using digital and non-digital platforms
  • Coordinate with marketing agencies for campaigns and creatives
  • Develop creative content strategies to engage the target audience

Key Requirements:

  • Strong understanding of SEO, SMM, and performance marketing
  • Ability to manage and optimize digital platforms like LinkedIn, YouTube, and Instagram
  • Knowledge of API integrations and marketing automation tools
  • Excellent planning and execution skills for integrated marketing campaigns
  • Strong communication and follow-up skills for agency collaborations

Benefits:

  • Opportunity to work in a fast-growing edtech company
  • Hands-on experience in diverse marketing strategies
  • Collaborative and learning-focused work environment