Social Media Advertising Specialist

4 weeks ago


Gurgaon, Haryana, India Unikon Full time

About the Job:

We are looking for a highly skilled Social Media Advertising Specialist to join our team at Unikon. As a key member of our digital marketing team, you will be responsible for developing and executing social media advertising campaigns that drive revenue growth and optimize customer acquisition costs.

The ideal candidate will have 4-5 years of experience managing Facebook/Meta Ads for e-commerce brands and a proven track record of achieving high ROAS and optimizing CAC. You will work closely with the creative team to produce high-performing ad creatives and collaborate with stakeholders to present actionable insights and recommendations.

Responsibilities:

  • Develop, execute, and scale Meta advertising campaigns to meet revenue and profitability goals
  • Create full-funnel marketing strategies targeting awareness, consideration, and conversion stages
  • Manage CBO (Campaign Budget Optimization) and A/B test campaigns for maximum efficiency
  • Build and optimize Custom and Lookalike Audiences based on Pixel data, CRM lists, and website traffic
  • Continuously refine audience segmentation for better targeting and lower acquisition costs
  • Collaborate with the creative team to produce high-performing ad creatives
  • Conduct regular creative A/B testing and provide feedback for content improvement
  • Monitor and analyze campaign performance metrics, including CTR, CPA, ROAS, and LTV
  • Generate detailed performance reports and present actionable insights to stakeholders

Requirements:

  • 4-5 years of hands-on experience managing Facebook/Meta Ads for D2C brands
  • Proven success in achieving high ROAS and optimizing CAC for e-commerce
  • Proficiency in Meta Business Suite, Pixel setup, and conversion API
  • Strong analytical skills with expertise in tools like Google Analytics, Excel, and Data Studio
  • Experience with creative testing, ad fatigue management, and audience refinement
  • Familiarity with other platforms (Instagram Ads, TikTok Ads) is a plus

Benefits:

  • Competitive salary: $120,000 - $150,000 per year
  • Opportunity to work with a growing D2C brand in a dynamic environment
  • Access to cutting-edge tools and technologies


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