
Director of Audio Content Strategy
22 hours ago
Job Summary:
This role is responsible for overseeing music programming, content strategy, and curation. The ideal candidate will have a strong understanding of music genres, moods, and social media use cases.
- Define the overall music programming strategy, including what kind of music to showcase, when, and to whom.
- Develop editorial calendars for playlists, campaigns, seasons, and creator trends.
- Ensure genre/mood/topic coverage aligns with business goals.
Key Responsibilities:
1. Content Strategy & Curation
• Develop and implement a comprehensive music programming strategy that aligns with business goals.
• Collaborate with cross-functional teams to curate music content across multiple genres and formats.
• Analyze data to inform content decisions and optimize music playlists.
2. Team Leadership & Collaboration
• Lead a team of curators, playlist editors, or content managers.
• Foster collaborative relationships with Music Acquisition, A&R, Marketing, Product, and Data teams.
• Guide curation based on content gaps, data insights, or upcoming product features.
3. User & Market Insights
• Understand the needs of Hoopr's core users, including Brands, Businesses & YouTubers.
• Leverage data and analytics to inform curation decisions.
• Stay up-to-date with content trends on TikTok, YouTube, Instagram, etc., and adjust programming accordingly.
4. Campaigns & Discovery
• Drive thematic campaigns like
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