Senior Advertising Specialist

2 days ago


Thrissur, Kerala, India beBeePerformance Full time ₹ 50,00,000 - ₹ 1,00,00,000
Job Title: Performance Marketer

We are seeking a skilled professional to generate leads for small and medium-sized businesses in North America using Google Ads.

The ideal candidate will have hands-on experience launching, testing, optimizing, and scaling campaigns with a data-driven approach. Your primary focus will be on performance — delivering real leads, revenue, and return on ad spend (ROAS).

  • Develop and manage Google Performance Max campaigns for local and regional SMBs in the USA
  • Apply a test-and-scale approach to build hypotheses, validate results with data, and scale successful campaigns
  • Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies for maximum performance
  • Provide weekly reports and actionable insights on campaign performance, including cost-per-click (CPC), cost-per-lead (CPL), ROAS, lead quality, and more
  • Own campaign performance, ensuring alignment with lead and sales KPIs
  • Collaborate with internal teams on landing page optimization and sales/marketing alignment

Required Skills:

  • Google Ads Certification
  • Proven experience running Performance Max campaigns for SMBs
  • Strong understanding of North American SMB segments and customer behavior
  • Ability to set up conversion tracking, first-party audience signals, and campaign structure for optimal performance
  • Expertise in lead generation, ROAS optimization, and budget scaling
  • Strong communication, English proficiency, and ownership of results

Benefits:

  • Mid-Senior level position
  • Full-time employment
  • Advertising, Sales, and Business Development roles

Industry: Software Development | IT Services and Consulting | Business Consulting



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