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Digital Marketing Lead

2 weeks ago

Mohali, Punjab, India FINVASIA Full time

Job Description

FINVASIA is seeking a seasoned PPC expert with 5-7 years of experience in digital marketing. The ideal candidate will oversee all PPC campaigns, drive growth through paid search channels, and lead the PPC team.

Key Responsibilities:

  • Strategic PPC Campaign Management
  • Design and implement comprehensive PPC strategies to align with business goals
  • Oversee all aspects of PPC campaigns across various platforms (e.g., Google Ads, Bing Ads, social media ads)
  • Team Leadership and Development
  • Lead, mentor, and expand the PPC team
  • Foster a culture of continuous improvement and learning within the team
  • Advanced Analytics and Reporting
  • Utilize advanced analytics to drive decision-making and campaign optimizations
  • Deliver comprehensive reports on campaign performance, insights, and ROI to stakeholders
  • Budget Management
  • Manage substantial PPC budgets, ensuring effective allocation for maximum return on investment
  • Conduct regular financial analyses and budget forecasting
  • Innovation and Market Trends
  • Stay ahead of the curve with PPC trends and technology
  • Implement innovative strategies and tools to maintain a competitive edge in the market
  • Cross-Functional Collaboration
  • Collaborate closely with other departments (e.g., SEO, content, sales) to create a unified digital marketing approach
  • Evaluate whether PPC strategies complement and enhance overall marketing efforts

Qualifications:

  • Master's degree in Marketing, Business, or related field
  • A minimum of 5-7 years of experience in PPC campaign management, with a proven track record in a managerial role
  • Expertise in Google Ads, Bing Ads, and other PPC platforms
  • Advanced knowledge of analytics and reporting tools such as Google Analytics
  • Strong leadership and team management skills
  • Excellent communication, analytical, and organizational skills
  • Ability to handle multiple projects and deadlines in a fast-paced environment and able to meet goals and set KPIs
  • Preference: Experience working from startups to growth