
Lead Fashion Communications Specialist
2 days ago
We are seeking a highly experienced and skilled professional to lead our communications and media strategy for fashion and lifestyle clients.
About the Role:- This is an opportunity to build and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion and lifestyle publications.
The ideal candidate will have a strong network within the fashion media landscape and a deep understanding of the fashion industry's trends, tone, and audience. They will be responsible for designing and leading integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus.
Main Responsibilities:- Fashion Media Relations & Thought Leadership: Develop and execute strategies to increase brand visibility and credibility through targeted media outreach and content creation.
- PR Strategy: Design and implement comprehensive PR plans that align with each client's unique needs and goals.
- Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and brand activations to ensure strong media turnout and post-event coverage.
- Crisis Communication: Handle sensitive brand issues with timely and strategic messaging.
- Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
- Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
- Executive Communications: Support fashion founders and brand leaders with media training, key message development, and interviews.
- Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
- Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
To succeed in this role, you should have:
- A minimum of 4 years of public relations experience, with at least 2-3 years focused on the fashion, beauty, or lifestyle sector.
- Strong media relationships with fashion publications.
- Proven success in leading PR for fashion events, product launches, and influencer campaigns.
- Excellent storytelling, writing, and visual communication skills.
- A deep understanding of fashion trends, consumer behavior, and brand building.
- Confidence in high-pressure environments and client-facing interactions.
This role offers the opportunity to work with a dynamic team and contribute to the growth and success of our clients.
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