
Content Marketing Specialist
1 day ago
Role Summary:
We are seeking a skilled Content Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for crafting compelling ad copy and content that drives engagement across various marketing channels.
About the Job:
In this role, you will work closely with designers and performance marketers to ideate and refine campaign creatives. You will also help run A/B tests, analyze results, and suggest improvements. Additionally, you will research target audiences and trending themes aligned to our brand voice, ensuring consistency and tone across campaigns and formats.
Key Responsibilities:
- Develop short-form ad copy—headlines, body text, and CTAs—for Google Ads, Facebook/Instagram, in-app banners, SMS, and emails.
- Collaborate with cross-functional teams to create engaging content and campaign materials.
- Analyze campaign performance data and provide insights for future content development.
- Stay up-to-date with industry trends and best practices in content marketing.
Requirements & Qualifications:
- Bachelor's or Master's degree in Marketing, Communications, English, Journalism, or relevant field.
- Excellent writing skills in English, with a flair for persuasive brand storytelling.
- Strong understanding of conversion marketing concepts and analytics.
- Comfortable working with briefs and collaborating with diverse stakeholders.
Bonus Skill:
A background or interest in astrology, wellness, Vedic themes, or related creative content is a plus.
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