Strategic Marketing Automation Expert
2 weeks ago
Elevate Your Career with Evalueserve
We are a global leader in delivering innovative and sustainable solutions to a diverse range of clients, including over 30% of Fortune 500 companies. With presence in more than 45 countries across five continents, we excel in leveraging state-of-the-art technology, artificial intelligence, and unparalleled subject matter expertise to elevate our clients' business impact and strategic decision-making.
Our team is comprised of 4,500+ talented professionals operating across 45 countries, including India, China, Chile, Romania, the US, and Canada. We have a dynamic, growth-oriented, and open culture that prioritizes flexible work-life balance, diverse and inclusive teams, and equal opportunities for all.
About Data Analytics (DA)
Data Analytics is one of the highest growth practices within Evalueserve, providing you rewarding career opportunities. Established in 2014, the global DA team extends beyond 1000+ data science professionals across data engineering, business intelligence, digital marketing, advanced analytics, technology, and product engineering.
What You Will Be Doing at Evalueserve
- Design, develop, and execute high-performing marketing automation campaigns using Marketo.
- Manage lead nurturing programs to cultivate and convert leads into sales-qualified opportunities.
- Configure and maintain Marketo workflows, landing pages, forms, and email templates.
- Leverage marketing automation to personalize the customer journey and deliver targeted content.
- Analyze marketing campaign performance using Marketo analytics and other digital analytics tools.
- Translate data insights into actionable recommendations for campaign optimization.
- Collaborate with marketing, sales, and other departments to ensure alignment and achieve marketing goals.
- Stay up to date on the latest Marketo features and best practices.
- Provide ongoing support and training to internal stakeholders on Marketo functionality.
Requirements
- Bachelor's / master's degree from a reputable university.
- 5+ years of experience in marketing automation, preferably with Marketo.
- Proven track record of success in designing and executing high-performing marketing campaigns.
- Strong understanding of marketing automation principles and best practices.
- In-depth knowledge of Marketo features and functionalities.
- Experience with lead scoring, lead nurturing, and segmentation strategies.
- Solid understanding of digital analytics concepts and tools (e.g., Google Analytics).
- Excellent data analysis and reporting skills.
- Strong communication, collaboration, and problem-solving skills.
- Marketo Certified Expert (MCE) or Marketo Certified Professional (MCP) a plus.
The estimated salary for this role is $85,000 - $110,000 per year, depending on location and experience. We offer a competitive benefits package, including health insurance, retirement plans, and paid time off.
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